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Most companies still treat marketing as a line item on the expense sheet—a necessary cost to keep the business moving. In tough times, it’s often the first budget to be trimmed. But this mindset ignores the reality that marketing, when done strategically, is one of the most powerful profit drivers a business can have. When…

It was a Tuesday morning. Cool air. Hot coffee. And a moment of quiet that hit a little different. After 30 years in advertising—most of it spent in the TV world—I had just stepped into retirement. At least, that’s what I thought. But within weeks, I found myself back in the game. Only this time,…

There was a time when watching your favorite TV show meant being home at a specific time. That was the era of appointment television. You didn’t miss “Tuesday at 7” unless you were prepared to wait for reruns. Then came DVRs, giving viewers a little more freedom to record and watch later. That seemed like…