Solvanta Digital Services
Digital Strategy and Consulting
Our digital strategy services provide a comprehensive roadmap to elevate your brand’s digital presence. We analyze market trends, assess competition, and craft personalized strategies that align with your business goals.
Example
A regional restaurant chain looking to expand into new markets can leverage our consulting to identify growth opportunities and optimize digital touchpoints.
Benefits
Clear digital roadmaps, improved ROI, and long-term competitive advantage.
OTT/CTV Advertising
Reach your audience where they’re already watching. Our Over-the-Top (OTT) and Connected TV (CTV) advertising solutions deliver high-quality, non-skippable video ads directly to streaming platforms like Hulu, Roku, Apple TV, and Amazon Fire.
Example
A local car dealership can target potential buyers watching automotive content or sports highlights on their smart TVs, ensuring their message reaches the right audience in a distraction-free environment.
Benefits
High engagement rates, premium inventory, precise targeting based on interests, geography, and viewing habits.
Social Media Management
Build meaningful connections with your audience through strategic social media management. We create, schedule, and optimize posts across platforms like Facebook, Instagram, LinkedIn, and Twitter to drive engagement and brand loyalty.
Example
A tourism company can showcase scenic destinations and travel experiences to inspire wanderlust and increase bookings.
Benefits
Stronger brand community, increased engagement, and consistent online presence.
Branding and Creative Design
We craft compelling brand identities that resonate with your target audience. From logos and color palettes to full brand guidelines, we ensure your brand stands out in a crowded market.
Example
A startup looking to disrupt their industry can establish a distinctive visual identity that reflects their mission and values.
Benefits
Enhanced brand recognition, stronger emotional connections, and a cohesive brand story.
Content Creation (Video, Graphics)
From concept to execution, our production team handles everything from video shoots to graphic design, creating high-quality content that captures your brand’s story.
Example
A car dealership can showcase their latest models with high-energy, professionally edited commercials that highlight key features.
Benefits
Enhanced brand storytelling, higher engagement, and professional-grade content that stands out.
Search Engine Marketing (SEM) and
Search Engine Optimization (SEO)
Capture demand exactly when customers are searching for your products or services. Our SEM campaigns include pay-per-click (PPC) ads on platforms like Google and Bing, driving qualified traffic to your website. We also optimize your website’s structure, content, and backlinks to rank higher in organic search results.
Example
A real estate agency can bid on keywords like “homes for sale in Pensacola” to appear at the top of search results, capturing high-intent buyers.
Benefits
Immediate visibility, measurable results, and long-term cost savings.
Geofencing and Retargeting
Reach customers based on their real-world locations and online behavior. We use geofencing to create virtual boundaries around key areas, delivering targeted ads to potential customers when they enter these zones. Our retargeting strategies serve personalized ads to people who have previously visited your site, encouraging them to return and complete a purchase.
Example
A restaurant can target nearby office buildings during lunch hours or event venues during major conferences.
Benefits
Hyper-local targeting, increased foot traffic, and precise audience segmentation.
Competitor Analysis
Gain a strategic edge with our competitor analysis services. We assess your competition’s digital footprint, identify gaps, and uncover opportunities for your brand to stand out.
Example
A regional auto dealership can stay ahead by understanding their competitors’ ad strategies and digital tactics.
Benefits
Informed decision-making, strategic positioning, and a clear competitive advantage.